bethany nelson | portfolio
copywriter. brand manager. digital marketing specialist.
born in tallahassee, fl, i grew up with a judge as a mother, who (accidentally) taught me how to argue any case to anyone. my raison d’etre is writing copy for life-changing brands, lifting up the underdogs, and creating a space for everyone to feel seen and heard.
coffee table book
orangetheory
global events
orangetheory
orangetheory
brand campaign
orangetheory // mother
mobile app features
orangetheory
new product launches
orangetheory
partnerships
page under construction
more fun work
various brands
here’s what i can do for you.
360 campaigns
amplify your message online, offline and on mobile.
content writing
grow with well-researched, relevant info.
social media
create thumb-stopping moments.
go-to market strategy
get remembered for good.
technical writing
follow easy directions.
email/sms
make people want to hear from you.
happy results
“WTF is OTF?!” blog
1,058 clicks
22 leads
4 bookings
2 joins
brand search (1 quarter)
$10.21 cost-per-lead
97,586 leads
paid media (1 quarter)
33,905 leads at CPL of $46.04
affiliate (1 quarter)
667k clicks
31k leads
26% lead-to-booking rate
social (1 quarter)
12.7K net audience growth
8.1M impressions
340k engagement
email (1 month)
85% open rate
2.9% click-to-open rate
A/B test: 60% CTOR lift
hear from others
“bethany is the queen of words, stories and painting pictures that motivate and inspire.”
“what truly sets bethany apart is her caring, genuine and hard-working nature.”
hit me up
bethany nelson
(850) 570-0056
bnelsonwrites@gmail.com
greater tampa bay, florida
Thank you for your response. ✨
Bethany Nelson 