hell week
worldwide, hell week remains one of the most popular and anticipated programs on the orangetheory calendar: studios display themed decorations, waiting lists overflow with names — and many locations operate at full capacity, from 5 a.m. to 8 p.m., so members can participate in this series of extra-challenging classes.
2023: face your fears
your goal: face at least 4 of 8 spine-chilling days to earn your limited-edition shirt. but be warned … each day is inspired by a popular fear. choose wisely.
day names
day 1 · enter at your own switch
day 2 · back to burning hill
day 3 · breathless
day 4 · caution: burpees inside
day 5 · are you afraid of the dumbbells?
day 6 · nowhere to go but up
day 7 · escape the row
day 8 · wanna play a game?
social selects
2022: project hell week
after thousands of tests, we released the eight most notorious workouts that never saw the light of day. until now.
day names
day 1 · group project
day 2 · the distance directive
day 3 · to hell or high wattage
day 4 · switch the core concept
day 5 · never miss a leg day
day 6 · confirmed chaos
day 7 · escalate the situation
day 8 · [UNTITLED]
in the press
Orangetheory: “Project: Hell Week — Preview & Expert Tips”
2021: hell week has been hacked
what if someone sinister took control over orangetheory’s most infamous fitness event? would you rise to the challenge … or completely bug out?
day names
day 1 · phishing for rest
day 2 · the burpee breach
day 3 · row for ransom
day 4 · decoding the drop set
day 5 · encrypted elevation
day 6 · meltdown
day 7 · pyramid scheme
day 8 · ultimate ultimatum
in the press
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senior art direction by brian monaco
junior art direction by megan carney
graphic design by alex maldonado
copywriting by bethany nelson
Bethany Nelson 