transformation challenge
it’s not some “new year, new you” get-thin-quick nonsense. orangetheory’s transformation challenge is all about making science-backed changes that last.
2024: choose your change
what would you do if you knew you couldn’t fail? that’s what this challenge is all about. take 8 weeks to choose one goal: gain muscle or lose body fat. And stick to it.
8 weeks. it sounds long. but it’s only 8 mondays away. 8 weekends. to build 18 performance summaries. to reach that goal. then make a new one.
it’s your choice. it’s your change.
poster:
fill in the blank cards:
targeted winback email:
2023: the change is real
real stories from real members sharing real results. we talked to previous transformation challenge participants who’ve made real incredible changes. and now it’s your turn.
2022: show up for you in ’22
it’s simple. there is someone or something that needs the best version of you to show up. at the top of that list should be you.
in the press
Forbes: “How I Won the Orangetheory Fitness Transformation Challenge”
Glam: “What Is Orangetheory’s Transformation Challenge, And Should You Participate?
Bham Now: “Why these locals are pushing themselves to complete Orangetheory’s Transformation Challenge”
Advocate Preston Hollow: “New year, new you: Orangetheory will help shake off the COVID cloud, set fitness goals and take back your body”
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senior art direction by brian monaco
junior art direction by megan carney
graphic design by alex maldonado
copywriting by bethany nelson
Bethany Nelson 