we all know people love orangetheory. but even they can’t explain it. and that quirky name doesn’t give much away. a juice bar?
simply, orangetheory is better experienced than explained.
using mixed media — video and studios — online and offline — we had fun with the die-hard passion of real people in the otf inner circle and those on the outside (soon to be) looking in.
radio: WTF is OTF?! (australia)
digital: influencer event invite
social
print: guest pass
article sample: see here for full version
in the press
Athletic News: “Orangetheory, Hannah Berner Use Laughs to Break Down Fitness Barriers”
PR Newswire: “Orangetheory and Comedian Hannah Berner Come Together to Host the Funniest Night in Fitness”
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external agency collab with Mother
senior art direction by brian monaco
junior art direction by megan carney
graphic design by alex maldonado
copywriting and content writing by bethany nelson
music editing by kenyi
radio voice talent by ellen latham and jon rein
Bethany Nelson 